Connect
BRANDING
WEBSITE
Branding and Website design & development for a Pilates Studio
DUBAI, UAE
Logo
We centered the brand around three key pillars: flexibility, transformation, and continuity - core aspects of both body and mind. To reflect these principles, we designed the infinity monogram by combining the letters 'c' and 'o', aligning the brand visually with Connect core values.
Logo reveal
Logo symbol
Tumblers
We created this tumbler as a promotional item for the studio, showcasing its primary color and logo to enhance brand recognition.
Fonts & colors
Our choice of Proxima Nova Bold and Proxima Nova Light Italic fonts captures the essence of stability and adaptability for the brand.
Complementing this, the main color chosen for Connect, coral red, embodies self-love. The secondary palette, featuring green, blue, and yellow, draws from health, nature, education, and energy.
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Notebook
CLASSES
TEACHERS
COMMUNITY
REVIEWS
Sub-brands
In our collaboration with Connect, we introduced three distinctive sub-brands.
. Co-heal, for which we designed recycled material packaging for its essential oils and creams.
. Co-educate, the educational program that Connect offers, for which we developed a series of print material and stationery to serve as promotional items.
. Co-live, the studio's mission to form a community and help it through workshops and trainings, for which we picked the vibrant yellow color, and developed banners and ads for its events.
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Website
The client's main request was to have an informative and educational website that helps the users find all the answers about the studio and Pilates.
Our approach was centered around the content of the website, while applying the brand identity carefully to highlight the different types of content, and to insure a smooth navigation to the products, classes, and events of the studio.
The website was built using our own tool "Nodetree", a drag and drop website builder that guarantees, speed, SEO, responsiveness, and engaging animations, while providing flexibility for our clients to edit their content after delivery.
